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Romantic content marketing in the luxury segment

Emotions, tradition and uniqueness: that’s what constitutes Lohri Joaillerie. Since 1970, Lohri in Zug has been offering its customers exclusive in-house creations or jewelry and watches from world-famous brands. Accordingly, it was inspiring to collaborate with Lohri on the creation of social media and webpage content as well as a professional commercial and billboard campaign that was visible in the German-speaking part of Switzerland. The occasion for the campaign was the newly opened wedding ring salon, a lovingly decorated and romantic dream world for lovers in the heart of Zug. The focus was on the diverse selection of engagement and wedding rings as well as wedding jewelry or anniversary gifts, which are offered in a unique ambience in the world’s oldest goldsmith’s house.

Content Creator & Model: Rahel Aeschbach
Pictures: Rahel Durrer & Melanie Bütikofer
Video content: commercial