Chocolate is part of Rahel Aeschbach’s DNA. It was therefore easy for her to work as a brand ambassador for the exclusive and tradition-conscious Swiss company Aeschbach Chocolatier from Lucerne. Rahel Aeschbach played a key role in the branding, design, conception and realization of the well known ChocoWelt an exhibition which is unique in Switzerland, and its mascot CacoLino. As a content creator, the aim is to create high-quality, authentic and appealing content for social media, the website and other marketing tools. We passionately created and published informative and exciting brand stories on the topic of chocolate – “The happiness you can eat”. One of the most important components of content marketing and content creation is visual storytelling – especially for luxury goods. Only with authentic photos and videos do the stories become tangible, real and alive. The aim was to create content that offers added value to the target groups and literally whets the appetite of potential new customers.