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Data protection at a glance


The following information provides an overview of what happens to your personal data when you visit our website. Personal data is all data with which you can be personally identified. This Privacy Policy is published by RA LIVING. By using our website, you agree to the processing of your personal data in accordance with the following provisions. Please note that there may be security vulnerabilities in the transmission of data over the Internet. Full protection against access by third parties cannot be guaranteed 100%.

Data collection

The data processing on this website is carried out by the website operator. The contact details of this website can be found in the imprint of this website. When visiting our website, we collect and store your personal data. Personal data are information, details of personal or factual relationships that relate to you or which we, as RA LIVING, may otherwise associate with you.

Use of data

The data processing on this website is carried out by the website operator. The contact details of this website can be found in the imprint of this website. When visiting our website, we collect and store your personal data. Personal data are information, details about personal or factual relationships that relate to you or which we may otherwise associate with you as RA Living.

Information on the responsible body

The responsible party for the processing of data on this website is:

Rahel Aeschbach
E-mail: rahel@raliving.ch

Revocation of your consent to data processing

You have the right to obtain information about the origin, recipients and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address provided for this purpose as well as for further questions on the subject of data protection. Furthermore, you have the right to complain to the competent supervisory authority.

Third-party analysis tools and tools

When you visit our website, your online behaviour can be statistically evaluated. This is mainly done with cookies and with so-called analysis programmes. The analysis of your online behaviour is usually anonymous; the surf behaviour cannot be traced back to you. You may object to this analysis or prevent it by not using certain tools. For details, please refer to our privacy policy under the heading “Third Modules and Analysis Tools”. You can disagree with this analysis. We will inform you about the possibilities of objection in this data protection declaration.

General information and mandatory information 

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site operator. You can recognise an encrypted connection by changing the browser’s address line from “http://” to “https://” and by the l

Information, blocking, deletion 

You have the right to free information about your stored personal data, their origin and recipients and the purpose of data processing, and, if necessary, to rectify, block or delete these data, at any time within the scope of the applicable legal provisions. You can contact us at any time at the address given in the imprint for this purpose as well as for further questions on the subject of personal data.

Opposition to promotional 

The use of contact data published within the scope of the imprint obligation to send unsolicited advertising and information materials is hereby contradicted. The operators of the pages expressly reserve the right to take legal action in case of unsolicited transmission of advertising information, such as spam emails.


Some of the websites use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies are used to make our offer more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and that your browser stores. Most of the cookies we use are so-called “session cookies”. You will be automatically deleted after your visit ends. Other cookies remain stored on your device until you delete them. These cookies allow us to recognise your browser on the next visit. You can set your browser to be informed about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for specific cases or in general, and to enable the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website. Cookies, which are necessary to perform the electronic communication process or to provide certain functions that you desire (e.g. shopping basket function), are stored on the basis of Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically flawless and optimised provision of its services. Insofar as other cookies (e.g. cookies for the analysis of your surfing behaviour) are stored, these are treated separately in this data protection statement.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

– Browser type and browser version
– Operating system used
– Referrer URL
– Host name of the accessing computer
– Server request time
– IP address

This data is not merged with other data sources. The basis for data processing is Art. 6 (1) (b) GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

Contact form

If you send us enquiries via the contact form, your details from the enquiry form including the contact details provided by you will be stored with us for the purpose of processing the enquiry and in case of follow-up questions. We will not pass on this data without your consent. The processing of the data entered in the contact form is thus exclusively based on your consent (Art. 6 para. 1 lit. a GDPR). You may revoke this consent at any time. To do this, an informal message by e-mail is sufficient. The legality of the data processing operations carried out up to the revocation shall remain unaffected by the revocation. The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing it will not apply (e.g. after completing the processing of your request). Compulsory statutory provisions – in particular retention periods – remain unaffected.

Analysis tools and advertising  

Google Analytics​

This website uses the functions of the Google Analytics web analytics service. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. The storage of Google Analytics cookies is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both its website and its advertising.

IP anonymisation​

We have activated the function IP anonymisation on this website. This will shorten your IP address by Google within Member States of the European Union or in other Contracting States to the Agreement on the European Economic Area before it is transmitted to the United States. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide other services related to website use and internet usage to the website operator. The IP address transmitted by your browser within the framework of Google Analytics will not be merged with other data from Google.

Browser Plugin

You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all the functions of this website in full. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Opposition to data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set that prevents the collection of your data on future visits to this website: Disable Google Analytics For more information on how Google Analytics handles user data, see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order data processing

We have concluded a contract with Google for order data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic features at Google Analytics

This website uses the “demographic characteristics” function of Google Analytics. This allows you to create reports that contain statements about the age, gender, and interests of the site visitors. This data comes from Google’s interest-based advertising and third-party visitor data. This data cannot be assigned to a specific person. You can deactivate this feature at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item “Objection to data collection”.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). With reCAPTCHA it is to be checked whether the data input on our websites (e.g. in a contact form) is carried out by a human or by an automated programme. For this purpose, reCAPTCHA analyses the behaviour of the website visitor on the basis of various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (e.g. IP address, length of time the website visitor stays on the website or mouse movements made by the user). The data collected during the analysis will be forwarded to Google. The reCAPTCHA analyses run completely in the background. Visitors to the website are not advised that an analysis is taking place. Data processing is carried out on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in protecting its websites from abusive automated spying and from SPAM. For more information on Google reCAPTCHA and Google’s privacy policy, please visit the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.

Plugins und Tools

Google Web Fonts

This page uses so-called Web Fonts, which are provided by Google, to uniformly display fonts. When you access a page, your browser loads the required Web fonts into your browser cache to display text and fonts correctly. To do this, the browser you use must connect to Google’s servers. This informs Google that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. If your browser does not support Web Fonts, a standard font will be used by your computer. For more information on Google Web Fonts, see https://developers.google.com/fonts/faq und in Google’s Privacy Policy: https://www.google.com/policies/privacy/.

Google Maps

This page uses the map service Google Maps via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. To use the functions of Google Maps it is necessary to save your IP address. This information is usually transmitted to a Google server in the US and stored there. The provider of this page has no influence on this data transfer. The use of Google Maps is in the interest of an appealing presentation of our online offers and an easy finding of the places specified by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. For more information on how to handle user data, see Google’s privacy policy: https://www.google.de/intl/de/policies/privacy/.

Google Tag Manager

Google Tag Manager is a solution that allows us to manage so-called website tags via a single interface and thus integrate Google Analytics as well as other Google marketing services into our online offering. The Tag Manager itself, which implements the tags, does not process users’ personal data. With regard to the processing of users’ personal data, the following information on Google services is referred to. Usage Guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.

Facebook Pixel, Facebook Custom Audiences und Facebook-Conversion

Within our online offering, the so-called “Facebook Pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook ebook”). With the help of the Facebook pixel, Facebook is on the one hand able to determine you as a visitor to our online offer as a target group for the presentation of ads (so-called “Facebook-Ads”). Accordingly, we use the Facebook Pixel to display the Facebook Ads created by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined by the visited websites) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to make sure that our Facebook ads correspond to the potential interest of the users and do not have a nuisance. With the help of the Facebook pixel, we can further understand the effectiveness of the Facebook ads for statistical and market research purposes, in which we can see if users have been redirected to our website after clicking on a Facebook ad (so-called “conversion”).

Facebook Privacy Statement

The processing of the data by Facebook takes place within the framework of Facebook’s Data Use Policy. Accordingly, general information about the appearance of Facebook ads in Facebook’s data-use policy. For specific information and details on the Facebook pixel and how it works, see Facebook’s Help section.


Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law. The use of the Facebook Pixel as well as the storage of “conversion cookies” is based on Art. 6 (1) lit. f GDPR. We have a legitimate interest in the analysis of user behaviour in order to optimise both our website and our advertising.

Order data processing contract

For the processing of the data, where Facebook acts as an order data processor, we have concluded an order data processing contract with Facebook, in which we oblige Facebook to protect our customers’ data and not to pass it on to third parties.


Although we register legitimate interests to use the Facebook Pixel and to store “conversion cookies”, we offer you opt-out options. You may object to the capture by the Facebook pixel and use of your data to display Facebook ads. To set up the types of ads that are displayed to you within Facebook, you can go to the page set up by Facebook and follow the instructions on the settings of usage-based ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices. You may also object to the use of cookies for range measurement and advertising purposes via the deactivation page of the Network Advertising Initiative and, in addition, the US website aboutads.info or the European website youronlinechoices.com.

E-Mail Marketing


As a newsletter subscriber, you deposit the details of your registration with us, first and foremost your e-mail address and your preferred language; besides – if you so wish – your name and first name, company and position as well as your Twitter account. In a confirmation e-mail, you will see how this data is collected. You can adjust your profile data at any time or unsubscribe from the newsletter. We also use our newsletter lists to create Custom or Lookalike Audiences or Similar Audiences (see below) on platforms such as Facebook, Twitter or Google (DoubleClick). You may refuse to use this site at any time. If you provide your Twitter account, we can inform you on a case-by-case basis about the topics you publicly tweet. We use MailChimp, a service that supports, among other things, the design and target-group-orientated addressing of e-mail newsletters, for the management of the newsletter contacts and the sending of the newsletter. In MailChimp, we collect the information about your subscription to our newsletter (via our website or our lead form on Twitter or Facebook, if necessary with your consent manually). MailChimp uses session cookies as well as Pixel Tags/Web Beacons in our emails, in order to be able to assign users the opening and clicks. The data is processed directly on the servers of the service located abroad. Information about such steps by users (e.g. the duration, sequence and URL of visits and page views, as well as information about the device used, operating system, browser and settings of the approximate location) will also be transmitted there; You agree to this by signing up to the newsletter.

Social Media


The website www.raliving.ch integrates plugins from the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. You can recognise the Facebook plugins by the Facebook logo or the “Like” button (“Like”) on our page. An overview of the Facebook plugins can be found here: http://developers.facebook.com/docs/plugins/. When you visit our pages, the plugin establishes a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site with your IP address. If you click on the Facebook “Like-Button” while you are logged in to your Facebook account, you can link the content of our pages on your Facebook profile. This allows Facebook to assign a visit to our pages to your user account. We would like to point out that we, as providers of the pages, are not aware of the content of the transmitted data and its use by Facebook. For more information, see Facebook’s privacy policy at http://de-de.facebook.com/policy.php.

Social Media Plugins

We offer on our website recommendation buttons of the following social networks: Facebook, Instagram, LinkedIn, Pintrest, YouTube. These allow you to recommend selected website content to other Internet users via the social network in question and to add it to your personal profile. The recommendation buttons are provided by the operators of the social networks. By integrating these plugins on our website, the operators of the social networks concerned may receive the information that you have accessed our website. If you are logged in to one of the mentioned networks during your visit to our website, the operator can assign this visit to your user account. If you do not want to be assigned to this, we recommend that you log out of social networks before visiting our website. If you use the buttons, the corresponding information is transmitted to the social network in question and stored there.

Facebook: http://de-de.facebook.com/policy.php

Instagram: https://help.instagram.com/155833707900388

Pinterest: https://policy.pinterest.com/de/privacy-policy

YouTube: https://policies.google.com/privacy?hl=en-GB

LinkedIn: https://www.linkedin.com/legal/user-agreement



Availability and Changes

Website availability

We do not guarantee that the website operated by us is always available and are not liable for error-free data communication. The website may contain links to third party offers. When selecting these suppliers, we pay attention to the highest quality. We have no influence on how these providers handle the customer data collected on their own websites. We are therefore not responsible for their content and we assume no liability in this regard. We are not responsible for the compliance with the data protection regulations by the providers included on the website.


We reserve the right to change this privacy policy at any time and to inform the customer/user about the changes in an appropriate way. The current version is always available on our website under “Data Protection”.